WebLinc is thrilled to announce the launch of Leifsdottir.com, the newest website from Urban Outfitters, Inc. This is the third site that WebLinc has launched for the fashion brand, along with Free People and Free People Wholesale. Leifsdottir is a young designer collection by Finland native Johanna Uursjarvi. Meaning “daughter of Leif,” Leifsdottir illuminates the Scandinavian custom of inheriting your father’s name as your surname at birth.

The site debuts a collection of beautiful apparel, displayed simply and attractively, allowing for the clothes to be the star of the site experience. A Look Book lets shoppers leaf through the online catalog, with links to product pages for each of the showcased fashions. Within each product page are multiple views and zooms of the high-end clothes. The site’s Share functionality lets shoppers share their discoveries using email, Facebook, Twitter, Digg, and more, ensuring maximum exposure for the young brand.