According to an article recently published by Forrester Research, 68% of the top 50 Internet retailers now use video content on their sites, compared with just 18% in 2008. The same article goes on to say that while only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who do have found these videos to be very useful.

Adding videos to your eCommerce site is easy to do using the WebLinc Direct eCommerce platform. There’s no need to involve WebLinc from a technology perspective. Once the video is produced, users can add the video directly to their sites using the content administration area. One great example comes from WebLinc client Mighty Leaf, who recently began selling a Tea Top Brew Mug. You can find a video that demonstrates how the new mug works on the item’s product page, as well as through callouts throughout the Mighty Leaf site. Mighty Leaf also does a great job promoting the video through Facebook and Twitter, making sure the efforts that went into producing the video don’t go unrewarded.