http://blog.weblinc.com/seo-for-roi/ Here you’ll get to know the WebLinc team and read about all sorts of interesting things. We’ll be talking about design, development, eCommerce, doing business online and much more. Please join in the discussion and get in touch with us any time at 1-215-925-1800. Fri, 23 Dec 2011 05:05:35 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blog.weblinc.com/seo-for-roi/comment-page-1/#comment-6 Joe Devlin Mon, 16 Apr 2007 13:20:13 +0000 http://blog.weblinc.com/seo-for-roi/#comment-6 As I mention in the post, typically SEO has little to no ongoing costs associated with it. As a rule of thumb, PPC is best for short term or temporary campaigns as it will get immediate results, while SEO is best for long term campaigns since it can take some time to gain natural rankings. That is not to say that PPC shouldn't be used long term, but the goal for long term PPC campaigns should be to compliment or fill the holes that your SEO keyword campaign misses. As I mention in the post, typically SEO has little to no ongoing costs associated with it. As a rule of thumb, PPC is best for short term or temporary campaigns as it will get immediate results, while SEO is best for long term campaigns since it can take some time to gain natural rankings. That is not to say that PPC shouldn’t be used long term, but the goal for long term PPC campaigns should be to compliment or fill the holes that your SEO keyword campaign misses.

]]> http://blog.weblinc.com/seo-for-roi/comment-page-1/#comment-5 Stuart Sat, 14 Apr 2007 01:03:52 +0000 http://blog.weblinc.com/seo-for-roi/#comment-5 Why do you suppose SEO returns higher ROI than paid search? Why do you suppose SEO returns higher ROI than paid search?

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