When Progressive Lighting re-launched its eCommerce store, LightsOnline.com, with WebLinc Direct, remarkable signs of success started showing after just the first month:

• Online sales doubled

• Conversion rates increased nearly twofold

• Site traffic increased dramatically

Progressive Lighting chose WebLinc because they needed an eCommerce solution that offered the showcase their products require. What they got was a fresh new redesign with easy-to-update content areas featuring interior design suggestions and inspiring articles and how-to videos. This content not only gives the Progressive Lighting team a space for search engine optimized copy, but also gives them a place to offer customers the kind of creative and conceptual ideas that prompt customers to convert, in addition to helping them choose how they want to light their homes. Also lending a hand to the increased conversion rates are a swath of new merchandising tools that come standard with WebLinc Direct such as new product detail features, high-resolution image zooms, a powerful promotions engine, faceted navigation and more.

“At our state-of-the-art Progressive Lighting and Lee Lighting retail showrooms, we give our customers the star treatment,” said Troy Lee, General Manager of Progressive Lighting, Inc. “With LightsOnline.com, we can now offer the same personalized experience to a national audience of customers.”