For fun, I follow celebrity gossip Twitter feeds. For work, I follow a lot of social media and eCommerce Twitter feeds. The two categories rarely cover the same thing, unless Ashton is investing in a new start-up. That’s why I found today’s news about MC Hammer developing a new search engine to be particularly interesting.

Search engines are a long way off from Hammer Pants and the Hammer Dance, and I laughed a little bit when I saw the headline. But once I watched the video, I realized Hammer (whose real name is Stanley Burrell) deserves more credit. People mostly see “search engine” as a synonym for “Google,” but there’s room for competitors, and for new ways of adapting older technology. The test will be in wide-spread adoption, and whether WireDoo, which is currently in “pre-Beta,” will be able to balance advertising, relevance, and depth.

MC Hammer talks WireDoo in this video from the Web 2.0 Summit in San Francisco earlier this week.