October 1st, 2009

WebLinc Launches Island Moana

By Jen Oliver

Earlier today, WebLinc launched the new eCommerce site for Island Moana, which brings together products from Hawaii’s best designers, artists, brands and collections. The site features a vast array of Hawaiian specialty goods, including foods, jewelry, bath and body products, and flowers and leis. The founders of Island Moana met on the islands and got [...]

September 29th, 2009

WebLinc launches Tori Spelling’s new eCommerce site for children’s clothing line Little Maven

By Jen Oliver

WebLinc is happy to announce the launch of its latest eCommerce site, Little Maven. The children’s clothing line is the vision of Beverly Hills 90210 actress and new mom Tori Spelling.
“As a mother of two, I strongly believe that style should not be compromised when it comes to your family. But I realized that there [...]

June 30th, 2009

Mighty Leaf and SLI Systems eCommerce Podcast

By Jen Oliver

Check out the SLI Systems eCommerce podcast featuring WebLinc client Mighty Leaf Tea. In the podcast, Bliss Dake, VP of eCommerce and Operations for Mighty Leaf talks about his eCommerce platform, developed by WebLinc:
…[We] wanted something that was also… We could be self reliant, but also scalable as well. So, we actually ended up choosing [...]

May 28th, 2009

The Boy Who Cried Wolf Tee Reviews

By Matt Slusser

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies.
Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream media [...]

January 29th, 2009

Barrie Pace Re-launches Shopping Site with WebLinc Direct eCommerce

By Jen Oliver

PHILADELPHIA, PA, January 28, 2009 – Hartmarx Corp. division Barrie Pace, a multi-channel merchant of high-end classic women’s apparel, has teamed up with WebLinc to re-launch their eCommerce site, barriepace.com.
The retail giant’s website has a host of slick new features and functionality resulting in a new site that lives up to the brand’s stellar reputation. [...]

October 27th, 2008

Google Analytics Advanced Segmentation: The Allegory of the Cave

By Joe Devlin

In Plato’s Republic, Socrates tells the story of men chained to a cave wall while a bright fire burns behind them and illuminates the cave walls. As these men see shadows and hear echoes that are the consequence of the reality they cannot fathom outside the cave, Socrates asks if these men would not [...]

July 3rd, 2008

Analyzing Social Network Traffic

By Matt Slusser

In a recent post on Useit.com, Jakob Nielsen disparages social media outlet Digg as nothing more than an inflation of your bounce rate as its users show up and disappear without delving any deeper into your site. Stan Schroeder of Mashable, social-media’s stalwart defender, quickly rebutted Nielsen’s argument rightly saying that sites like Digg, StumbleUpon [...]

May 21st, 2008

Landing Pages & Land Mines

By Joe Devlin

Measuring Landing Page Effectiveness via Google Analytics

The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the [...]

March 14th, 2008

Google Ad Manager Beta- A Free Ad Server the Google Way

By Joe Devlin

Google’s Free Ad Server, Ad Manager, accepting applications for beta.
Google has rolled out a new Ad Manager service targeted at the small to mid sized publisher sites.
Google Ad Manager offers a wide array of inventory management, trafficking, targeting and reporting tools normally found in premium ad serving software or services for free.
Currently the [...]

March 12th, 2008

Benchmarking Service Added to Google Analytics

By Joe Devlin

Google Analytics Offers Free Benchmarking Service
Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”.
Reporting will be limited in the beta version of this service. Benchmark metrics include: [...]