Analyzing Social Network Traffic

The following is Part III of Ecommerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Optimizing Checkout & Cross Selling
Once the visitor has been acquired, and the landing page leads to the visitor placing an item in a cart, the next step of the conversion funnel is checkout and cross selling. […]

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc.
I’ll link you to the article at the end, but what it basically says […]

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided.
The […]

So after everyone got their big, fat $100 rebate on all those free iPhones, we decided that our valued employees needed a little break from the hum-drum work day. So, sticking with the trend of pulling ridiculous feats of employee appreciation out of our asses, we got post-season Phillies tickets for everyone in the office.
So […]

Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I […]

The last six months have been the best six months in WebLinc’s 13 year history, by all measures.
We’ve launched a ton of great projects, signed on to build even more, moved into our new building / neighborhood, while managing to keep revenues growing 85% over last year. Everyone’s worked really hard to get here.
As a […]

The Web is growing up. Casting off the shackles of spam, black-hat SEO practices, and exploitation of Google loopholes in 1.0; 2.0 marketing practices have matured and become an interconnected system linking customers and marketers in completely new ways. The prolific blogosphere and sites like YouTube, Digg, myspace, Wikipedia and other social media sources have […]

The other night my girlfriend and I, in casual conversation, came upon the topic of The Never Ending Story. Ok. So chit chat doesn’t usually tread upon the dark and misty paths of 80’s fantasy flicks, but our cat was looking just like that pearly dog/dragon that befriends Atreyu and for the life of me, […]

God is in a generous mood this week. Along with speaking to Paris Hilton and telling her to do something with her life other than driving drunk and making low quality porn, He gave the Weblinc Bowling Team a second chance to win the Philadelphia Ad/Web Agency Bowling League. The Fisticuffs, led by […]

Why spend the best years of your life away in a fluorescent lit miasma of cubicles completing TPS reports when more fruitful opportunities exist? The WebLinc office is a blend of music, jokes, keyboard clacks and phones creating a symphony of productivity.
We encourage you to bring your personality to the table, wear what you’re […]