From canning tools to fondue pots to griddle pans, whatever your kitchen needs are, Kitchen & Company has it. The company has seven retail stores along the east coast under the Kitchen & Company and Reading China & Glass names, and carries more than 25,000 products.

Their new site, built on WebLinc Direct and launched earlier this month, helps take the guesswork out of shopping online by allowing customers to easily compare similar products. Brides-to-be can create gift registries that synch with the retail stores, and wish lists provide an easy way to catalog your dream kitchen. The cart page lets you enter your zip code to estimate shipping costs before going through the process of setting up an account, and even if you don’t want to set up an account, you can still make a purchase using the guest checkout functionality.

WebLinc was involved in every aspect of this site launch, from technology to graphic design and production, to managed hosting to usability, and information architecture.