Archive for the ‘Search Engine Optimization’ Category

April 18th, 2007

Search Engine Optimization and the Importance of Quality Copy for an eCommerce Site

By Matt Slusser

The creation of pages on your website can no longer just be a simple explanation of your services. Traditional advertising will still help to market online products, but now that search engines are the dominant force in generating online traffic for eCommerce businesses, getting customers to your site is half the sales battle. What every […]

April 16th, 2007

Google Cutts Paid Links

By Joe Devlin

Matt Cutts of Google had an interesting blog post over the past weekend that specifically talks about reporting paid links to Google. (Hat tip, Jody) Apparently many people out there feel that paid links are just another form of spam that Google should penalize when it come to natural rankings.
To this end, Cutts hinted that […]

April 13th, 2007

Best Tactics for Increasing ROI

By Joe Devlin

The world of internet marketing continues to evolve. With so many different types of online marketing campaigns available to today’s marketers, the question isn’t how to market, but which type of campaign returns the highest ROI.
Given the depth and breadth of marketing tactics available to today’s marketers, it is imperative to utilize […]

April 9th, 2007

Ten Philadelphia Companies Whose Web Sites Need Web Standards

By James Van Arsdale

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten:
SEPTA (www.septa.org)
The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that doesn’t conform […]