Google Analytics has just redesigned their reporting interface for greater customization and collaboration. This will make it easier for website owners and businesses to find and share the data we need to make informed decisions. The new version presents data in context and more clearly. Now you can look at a single report to gain […]

There’s nothing I love more than walking into a store and being greeted by a smiling face with a bit of helpful advice, likewise, I’m all for helpful online shopping experiences. So when your brand’s slogan tells me that you’re “The Helpful Place” I expect a minimum amount of helpfulness from your web experience.
After Googling […]

Let’s talk about Pay Per Click (PPC) for a moment. PPC engines are traditionally broken up into two tiers. The top tier consists of engines with significant market share and penetration. The second tier would contain the rest of the smaller and niche PPC engines. Where the line between the top tier […]

The world of internet marketing continues to evolve. With so many different types of online marketing campaigns available to today’s marketers, the question isn’t how to market, but which type of campaign returns the highest ROI.
Given the depth and breadth of marketing tactics available to today’s marketers, it is imperative to utilize […]

PPC. The acronym is most commonly associated with Pay Per Click in search marketing, but now there is a new kid in town sporting the same name but with a vastly different reputation. While Pay Per Click has now become a proven marketing commodity, Pay Per Call is a an emerging marketing concept […]

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten:
SEPTA (www.septa.org)
The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that doesn’t conform […]

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor.
1) Targeting & Acquisition
2) Landing Page Effectiveness
3) Optimizing Checkout & Cross Selling
4) […]