In a recent post on Useit.com, Jakob Nielsen disparages social media outlet Digg as nothing more than an inflation of your bounce rate as its users show up and disappear without delving any deeper into your site. Stan Schroeder of Mashable, social-media’s stalwart defender, quickly rebutted Nielsen’s argument rightly saying that sites like Digg, StumbleUpon […]

Measuring Landing Page Effectiveness via Google Analytics

The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the […]

Google’s Free Ad Server, Ad Manager, accepting applications for beta.
Google has rolled out a new Ad Manager service targeted at the small to mid sized publisher sites.
Google Ad Manager offers a wide array of inventory management, trafficking, targeting and reporting tools normally found in premium ad serving software or services for free.
Currently the […]

Google Analytics Offers Free Benchmarking Service
Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”.
Reporting will be limited in the beta version of this service. Benchmark metrics include: […]

Landing Page Load Times Effect Google AdWords Quality Score
News from Google that web page load times of landing pages will now be a component of your AdWords Quality Score. This information can be found be viewing your Quality Score on an Ad Group or individual keyword level.
Landing page: Your landing page is the […]

SEO & PPC Metrics - Website Page Depth
When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric used […]

Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I […]

The Web is growing up. Casting off the shackles of spam, black-hat SEO practices, and exploitation of Google loopholes in 1.0; 2.0 marketing practices have matured and become an interconnected system linking customers and marketers in completely new ways. The prolific blogosphere and sites like YouTube, Digg, myspace, Wikipedia and other social media sources have […]

Why spend the best years of your life away in a fluorescent lit miasma of cubicles completing TPS reports when more fruitful opportunities exist? The WebLinc office is a blend of music, jokes, keyboard clacks and phones creating a symphony of productivity.
We encourage you to bring your personality to the table, wear what you’re […]

Google Adwords has answered the prayers of AdWords advertisers by introducing the Placement Performance Report. The Placement Performance Report will collect and display content ad data that until now has been one of the biggest mysteries to SEM professionals.
For years, content ad data (the data which tells you about your ads on 3rd party […]