Healthy Directions is in a business where trust and authority are crucial to engaging audiences and ultimately converting them into customers. Complicating matters is the fact that they operate in a regulated industry. Their new site delivers the credibility they’ve earned over the years, while at the same time cleanly connects consumers to the information and products they came for. For instance, user searches return products, but also articles, blog posts, and more. And once a customer becomes a devotee of a vitamin or supplement, using functionality WebLinc built, he or she can sign up for AutoDelivery, which ships products to customers’ doorsteps automatically, at intervals of their choosing.

Only WebLinc Direct was able to offer Healthy Directions the scalability and flexibility they needed to meet their requirements, which include but go above and beyond catalog functionality, reporting, content management, search engine optimization tools and more.

Their new site, built on WebLinc Direct and launched earlier this month, helps take the guesswork out of shopping online by allowing customers to easily compare similar products. Brides-to-be can create gift registries that synch with the retail stores, and wish lists provide an easy way to catalog your dream kitchen. The cart page lets you enter your zip code to estimate shipping costs before going through the process of setting up an account, and even if you don’t want to set up an account, you can still make a purchase using the guest checkout functionality.

WebLinc was involved in every aspect of this site launch, from technology to graphic design and production, to managed hosting to usability, and information architecture.

In addition to wedding dresses, the site features vintage-inspired accessories, such as hair adornments, shoes and jewelry. Inspiration can be found throughout the site, and especially in the Nuptials of Yesteryear photo gallery. Brides who needs a little help defining their personal style can take the What Kind of Bride are You? quiz, which will provide them with a portfolio of product suggestions based on their answers. Links from dress pages will connect brides-to-be with BHLDN Stylists who offer advice, reassurance, and second opinions.

The new site fills a void for brides looking for something other than cookie-cutter, but less costly than couture. Its launch has been covered in depth across the media landscape, including CNN, Women’s Wear Daily, InStyle, The Huffington Post and others.

Learn more about WebLinc’s work with Fanatics by checking out this case study.

These days, the store boasts closer to 18 miles of books (more than 2.5 million!), and now they are available online with a brand-new eCommerce site launched on WebLinc Direct.

The site helps bring the Strand experience to users around the globe by offering many of the same in-store features online. With Books by the Foot, customers can have a whole library curated for them by Strand staff, and they’ve done just that for clients including the Waldorf-Astoria, Steven Spielberg, and J Crew. If you need help finding a truly special and unique gift, try the personal shopper service — and they can gift wrap your purchase, too.

Strand Books’ New York location hosts a number of readings and events for authors, many of whom autograph a limited number of copies of their books. Unable to attend an event and get your book signed? You can still get a signed copy of many of these authors’ books via the site’s pre-order feature.

Check out Strand for yourself by visiting their YouTube channel and taking a tour of the store with the Strand Book Store’s owner, Fred Bass.

Free People currently has 40 stores and is carried in more than 1,000 boutiques and department stores nationwide. As the youngest sister of the Urban Outfitters family of brands, they are dedicated to staying on the cutting edge – both in terms of fashion and eCommerce. WebLinc has worked with Free People since 2004, providing them with the platform they needed for growth through eCommerce, their wholesale site, and most recently with mobile commerce.

Progressive Lighting is one of the largest and most trusted residential lighting chains in the south, with several showrooms in Georgia, and stores in North Carolina and Texas under the Lee Lighting name. Progressive Lighting’s eCommerce site LightsOnline.com relaunched on WebLinc Direct in April 2010, and since then, net sales have nearly doubled while the retailer’s conversion rates have increased a staggering 91%.

The same issue covers the charity soccer game played on July 30 to benefit the Starfinder Foundation, a Philadelphia nonprofit that aims to enhance the personal and academic growth of area youth by involving them in soccer. Old City Athletic Club, made up of employees and friends of WebLinc and Indy Hall, beat I-Site United 4-2 in the second annual match. More than $2,000 in donations were collected during the game from players and spectators. The post-game celebrations were held at National Mechanics.

Hickey Freeman is a brand that’s rich in American history. Two young entrepreneurs named Jacob Freeman and Jeremiah Hickey started the company with the goal of  ”bringing high-quality hand-tailoring to men from coast to coast.” As they envisioned it, a Hickey Freeman suit would be a testament to both the delicate artistry of hand-craftsmanship and the steady consistency of modern technology. The new eCommerce site provides an online showcase for their craft, with high-resolution image zooms, multiple product shots and an overall graphic design that matches the elegance of the brand.

Hickey Freeman is one of several sites WebLinc developed for HMX LLC, formerly known as Hartmarx. Other sites include Bobby Jones and Exclusively Misook.

Infinity Resources, Inc., already a leading online retailer known for their competitive prices and diverse offering of books, DVDs, CDs, and video games on deepdiscount.com, selected WebLinc to redesign and re-launch their online presence. The new site is a testament to the scalability of the WebLinc Direct eCommerce platform, as Deep Discount has expanded their eCommerce product catalog to include fragrances, costumes, party supplies and electronics. Deep Discount (deepdiscount.com) is #105 on the Internet Retailer Top 500.

WebLinc also developed and launched the new site for Brodart Library Supplies featuring tool sets and functionality unique to sites catering to B2B audiences. New functionality includes tiered pricing based on quantity, with volume pricing that changes at the product page level. In addition, WebLinc developed a dynamic option configurations represented by a series of drop-downs, allowing shoppers to easily create and order Brodart’s customizable shelving products.

Brooklyn Industries is a cutting-edge design company that sells its innovative clothes exclusively through its 12 retail stores and its new eCommerce site, built on WebLinc Direct. The site features a litany of new features including Shop By Look functionality, quick views, rollover zooms, customer reviews, advanced product “fit guides,” and more.

Misook.com is the new home for Exclusively Misook, a line of 100% wrinkle-free and machine-washable women’s apparel. The site represents the second eCommerce site developed by WebLinc for the HMX Group in Chicago, America’s leading tailored clothing company.

WebLinc anticipates launching an additional six new eCommerce sites prior to the end of the first quarter of 2010.