The following is Part IV of E-commerce & Web Analytics: Part I: Visitor Targeting & Acquisition Part II: Landing Page Effectiveness Part III: Cross Selling & Checkout Optimization Analyzing & Segmenting Data A successful E-commerce website is a dynamic virtual marketplace. It should change over time, evolving to serve its visitors better by using their [...]

The following is Part III of Ecommerce & Web Analytics: Part I: Visitor Targeting & Acquisition Part II: Landing Page Effectiveness Optimizing Checkout & Cross Selling Once the visitor has been acquired, and the landing page leads to the visitor placing an item in a cart, the next step of the conversion funnel is checkout [...]

The Web is growing up. Casting off the shackles of spam, black-hat SEO practices, and exploitation of Google loopholes in 1.0; 2.0 marketing practices have matured and become an interconnected system linking customers and marketers in completely new ways. The prolific blogosphere and sites like YouTube, Digg, myspace, Wikipedia and other social media sources have [...]

Google Analytics has just redesigned their reporting interface for greater customization and collaboration. This will make it easier for website owners and businesses to find and share the data we need to make informed decisions. The new version presents data in context and more clearly. Now you can look at a single report to gain [...]

The worst place for web site abandonment is in your shopping cart. You’ve overcome all the customer objections and gotten products added to their cart only to see the sale get away due to issue within the checkout process. To reduce shopping cart abandonments, here are 8 suggestions: 1. Offer the option to call. If [...]

PPC. The acronym is most commonly associated with Pay Per Click in search marketing, but now there is a new kid in town sporting the same name but with a vastly different reputation. While Pay Per Click has now become a proven marketing commodity, Pay Per Call is a an emerging marketing concept that has [...]

Metrics and analytics are the foundation of the statistical analysis of website data. Once applicable metrics have been established and a reliable and accurate analytic package chosen, one can begin to make inferences from the data every website generates. While most people in the eCommerce trade are aware of popular metrics such as conversion rate, [...]

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor. 1) Targeting & Acquisition 2) Landing Page Effectiveness 3) Optimizing Checkout & Cross Selling 4) Analyzing & Segmenting Visitor/Keyword Data 5) [...]