Archive for the ‘Metrics & Analytics’ Category
Google Analytics Launches New & Improved Interface
Google Analytics has just redesigned their reporting interface for greater customization and collaboration. This will make it easier for website owners and businesses to find and share the data we need to make informed decisions. The new version presents data in context and more clearly. Now you can look at a single report to gain [...]
8 Ways to Reduce Your Shopping Cart Abandonment Rates
The worst place for web site abandonment is in your shopping cart. You’ve overcome all the customer objections and gotten products added to their cart only to see the sale get away due to issue within the checkout process. To reduce shopping cart abandonments, here are 8 suggestions:
1. Offer the option to call. If visitors [...]
PPC Marketing v2.0: Pay Per Call
PPC. The acronym is most commonly associated with Pay Per Click in search marketing, but now there is a new kid in town sporting the same name but with a vastly different reputation. While Pay Per Click has now become a proven marketing commodity, Pay Per Call is a an emerging marketing concept [...]
For Whom The Bell Curves
Metrics and analytics are the foundation of the statistical analysis of website data. Once applicable metrics have been established and a reliable and accurate analytic package chosen, one can begin to make inferences from the data every website generates. While most people in the eCommerce trade are aware of popular metrics such as [...]
The eCommerce Conversion Funnel, Part One
Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor.
1) Targeting & Acquisition
2) Landing Page Effectiveness
3) Optimizing Checkout & Cross Selling
4) [...]
About WebLinc
WebLinc is a leading provider of custom eCommerce solutions, web marketing, design and development. We have offices in Philadelphia and New York City. Learn more about our work and what we do at WebLinc.com.
Recent Posts
- Mighty Leaf and SLI Systems eCommerce Podcast By Jen Oliver
- The Boy Who Cried Wolf Tee Reviews By Matt Slusser
- Barrie Pace Re-launches Shopping Site with WebLinc Direct eCommerce By Jen Oliver
- Google Analytics Advanced Segmentation: The Allegory of the Cave By Joe Devlin
- Analyzing Social Network Traffic By Matt Slusser
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