Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I [...]

The Web is growing up. Casting off the shackles of spam, black-hat SEO practices, and exploitation of Google loopholes in 1.0; 2.0 marketing practices have matured and become an interconnected system linking customers and marketers in completely new ways. The prolific blogosphere and sites like YouTube, Digg, myspace, Wikipedia and other social media sources have [...]

This is part two in a series of six topics discussing the eCommerce Conversion Funnel. Once qualified visitors have been found, it is important to take them to a relevant and effective landing page. What is on this page will vary depending on the web site. It may be a product page, a category page, [...]

AOL began disabling images in its web based email service today. Previously AOL set images disabled as the default setting for the desktop client, but starting today, images will also be set to disabled in their web based client as well. This is noteworthy to anyone running email campaigns due to the fact that open [...]

Ever notice how when you run into the store to buy a certain item, you come out of the store with that item and many more? Sometimes you even forget the item you came for after being distracted and bombarded by effective marketing. This happens because department and grocery stores use a wide array of [...]

Let’s talk about Pay Per Click (PPC) for a moment. PPC engines are traditionally broken up into two tiers. The top tier consists of engines with significant market share and penetration. The second tier would contain the rest of the smaller and niche PPC engines. Where the line between the top tier and the second [...]

The creation of pages on your website can no longer just be a simple explanation of your services. Traditional advertising will still help to market online products, but now that search engines are the dominant force in generating online traffic for eCommerce businesses, getting customers to your site is half the sales battle. What every [...]

The world of internet marketing continues to evolve. With so many different types of online marketing campaigns available to today’s marketers, the question isn’t how to market, but which type of campaign returns the highest ROI. Given the depth and breadth of marketing tactics available to today’s marketers, it is imperative to utilize the limited [...]

PPC. The acronym is most commonly associated with Pay Per Click in search marketing, but now there is a new kid in town sporting the same name but with a vastly different reputation. While Pay Per Click has now become a proven marketing commodity, Pay Per Call is a an emerging marketing concept that has [...]

Metrics and analytics are the foundation of the statistical analysis of website data. Once applicable metrics have been established and a reliable and accurate analytic package chosen, one can begin to make inferences from the data every website generates. While most people in the eCommerce trade are aware of popular metrics such as conversion rate, [...]