Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I [...]

The last six months have been the best six months in WebLinc’s 13 year history, by all measures. We’ve launched a ton of great projects, signed on to build even more, moved into our new building / neighborhood, while managing to keep revenues growing 85% over last year. Everyone’s worked really hard to get here. [...]

Google has just updated their Webmaster Guidelines with what many of us in the SEO industry have been seeking for quite some time – more details. From Google’s new, more specific guidelines: Avoid hidden text or hidden links. Don’t use cloaking or sneaky redirects. Don’t send automated queries to Google. Don’t load pages with irrelevant [...]

When choosing a web design company for your next redesign or project, there are many factors to consider. One important factor which shouldn’t be overlooked is the web design company’s conformance to W3C recommendations. We decided to do a follow-up to a 2005 study conducted by our friends over at Happy Cog Philadelphia concerning the [...]

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten: SEPTA (www.septa.org) The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that [...]

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor. 1) Targeting & Acquisition 2) Landing Page Effectiveness 3) Optimizing Checkout & Cross Selling 4) Analyzing & Segmenting Visitor/Keyword Data 5) [...]