When choosing a web design company for your next redesign or project, there are many factors to consider. One important factor which shouldn’t be overlooked is the web design company’s conformance to W3C recommendations.
We decided to do a follow-up to a 2005 study conducted by our friends over at Happy Cog Philadelphia concerning the HTML […]

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten:
SEPTA (www.septa.org)
The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that doesn’t conform […]

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor.
1) Targeting & Acquisition
2) Landing Page Effectiveness
3) Optimizing Checkout & Cross Selling
4) […]