In a recent post on Useit.com, Jakob Nielsen disparages social media outlet Digg as nothing more than an inflation of your bounce rate as its users show up and disappear without delving any deeper into your site. Stan Schroeder of Mashable, social-media’s stalwart defender, quickly rebutted Nielsen’s argument rightly saying that sites like Digg, StumbleUpon […]

E-commerce Photography: 5 Simple Tips for Better Product Shots
1. Soft/Even lighting – Photographers use contrast and shadows to create atmosphere, but for product shots, ditch the art for clarity. Dark shadows and bright highlights can influence the appearance of a product which can prove to be deceptive to a customer. To avoid this kind of […]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility - but what do they all mean? And how do they apply to your business and online presence? […]

SEO & PPC Metrics - Website Page Depth
When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric used […]

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc.
I’ll link you to the article at the end, but what it basically says […]

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided.
The […]

So after everyone got their big, fat $100 rebate on all those free iPhones, we decided that our valued employees needed a little break from the hum-drum work day. So, sticking with the trend of pulling ridiculous feats of employee appreciation out of our asses, we got post-season Phillies tickets for everyone in the office.
So […]

Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I […]

The last six months have been the best six months in WebLinc’s 13 year history, by all measures.
We’ve launched a ton of great projects, signed on to build even more, moved into our new building / neighborhood, while managing to keep revenues growing 85% over last year. Everyone’s worked really hard to get here.
As a […]

Google has just updated their Webmaster Guidelines with what many of us in the SEO industry have been seeking for quite some time - more details. From Google’s new, more specific guidelines:

Avoid hidden text or hidden links.
Don’t use cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant keywords.
Don’t create multiple pages, […]