WebLinc is happy to announce the launch of its latest eCommerce site, Little Maven. The children’s clothing line is the vision of Beverly Hills 90210 actress and new mom Tori Spelling. “As a mother of two, I strongly believe that style should not be compromised when it comes to your family. But I realized that [...]

Check out the SLI Systems eCommerce podcast featuring WebLinc client Mighty Leaf Tea. In the podcast, Bliss Dake, VP of eCommerce and Operations for Mighty Leaf talks about his eCommerce platform, developed by WebLinc: …[We] wanted something that was also… We could be self reliant, but also scalable as well. So, we actually ended up [...]

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies. Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream [...]

PHILADELPHIA, PA, January 28, 2009 – Hartmarx Corp. division Barrie Pace, a multi-channel merchant of high-end classic women’s apparel, has teamed up with WebLinc to re-launch their eCommerce site, barriepace.com. The retail giant’s website has a host of slick new features and functionality resulting in a new site that lives up to the brand’s stellar [...]

Measuring Landing Page Effectiveness via Google Analytics The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the effectiveness [...]

Google’s Free Ad Server, Ad Manager, accepting applications for beta. Google has rolled out a new Ad Manager service targeted at the small to mid sized publisher sites. Google Ad Manager offers a wide array of inventory management, trafficking, targeting and reporting tools normally found in premium ad serving software or services for free. Currently [...]

Google Analytics Offers Free Benchmarking Service Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”. Reporting will be limited in the beta version of this service. Benchmark metrics include: [...]

Landing Page Load Times Effect Google AdWords Quality Score News from Google that web page load times of landing pages will now be a component of your AdWords Quality Score. This information can be found be viewing your Quality Score on an Ad Group or individual keyword level. Landing page: Your landing page is the [...]

E-commerce Photography: 5 Simple Tips for Better Product Shots 1. Soft/Even lighting – Photographers use contrast and shadows to create atmosphere, but for product shots, ditch the art for clarity. Dark shadows and bright highlights can influence the appearance of a product which can prove to be deceptive to a customer. To avoid this kind [...]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility – but what do they all mean? And how do they apply to your business and online presence? [...]