Archive for the ‘eCommerce’ Category

April 9th, 2007

Ten Philadelphia Companies Whose Web Sites Need Web Standards

By James Van Arsdale

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten:
SEPTA (www.septa.org)
The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that doesn’t conform […]

April 6th, 2007

The eCommerce Conversion Funnel, Part One

By Joe Devlin

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor.
1) Targeting & Acquisition
2) Landing Page Effectiveness
3) Optimizing Checkout & Cross Selling
4) […]