According to an article recently published by Forrester Research, 68% of the top 50 Internet retailers now use video content on their sites, compared with just 18% in 2008. The same article goes on to say that while only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who [...]

WebLinc is happy to announce the launch of the all-new B2B eCommerce site for Thomas Scientific, which has been serving the worldwide scientific supplies market since 1900.
Helping Thomas prepare for future sales through eCommerce presented several challenges that WebLinc met head-on. One of those challenges was accurately reflecting different pricing structures across their wide and disparate [...]

WebLinc partner Bazaarvoice recently wrote on their blog about Free People’s strategy of highlighting the site’s top reviewers. By rewarding this group of dedicated customers, Free People gives other reviewers a spotlight to aspire to, and helps shoppers find reviewers whose fashion profile most closely matches their own, creating a new source for trusted upsells.
Says [...]

Earlier this week, Smashing Magazine compiled a list of 15 of the most common mistakes that e-commerce sites make — and ways to avoid them. WebLinc client Free People, and part of the Urban Outfitters family of brands, was featured twice as an example of eCommerce done right.
One common mistake is showing only one product [...]

Earlier today, WebLinc launched the new eCommerce site for Island Moana, which brings together products from Hawaii’s best designers, artists, brands and collections. The site features a vast array of Hawaiian specialty goods, including foods, jewelry, bath and body products, and flowers and leis. The founders of Island Moana met on the islands and got [...]

WebLinc is happy to announce the launch of its latest eCommerce site, Little Maven. The children’s clothing line is the vision of Beverly Hills 90210 actress and new mom Tori Spelling.
“As a mother of two, I strongly believe that style should not be compromised when it comes to your family. But I realized that there [...]

Check out the SLI Systems eCommerce podcast featuring WebLinc client Mighty Leaf Tea. In the podcast, Bliss Dake, VP of eCommerce and Operations for Mighty Leaf talks about his eCommerce platform, developed by WebLinc:
…[We] wanted something that was also… We could be self reliant, but also scalable as well. So, we actually ended up choosing [...]

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies.
Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream media [...]

PHILADELPHIA, PA, January 28, 2009 – Hartmarx Corp. division Barrie Pace, a multi-channel merchant of high-end classic women’s apparel, has teamed up with WebLinc to re-launch their eCommerce site, barriepace.com.
The retail giant’s website has a host of slick new features and functionality resulting in a new site that lives up to the brand’s stellar reputation. [...]

Measuring Landing Page Effectiveness via Google Analytics

The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the [...]