So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided.
The […]

Why spend the best years of your life away in a fluorescent lit miasma of cubicles completing TPS reports when more fruitful opportunities exist? The WebLinc office is a blend of music, jokes, keyboard clacks and phones creating a symphony of productivity.
We encourage you to bring your personality to the table, wear what you’re […]

This is part two in a series of six topics discussing the eCommerce Conversion Funnel. Once qualified visitors have been found, it is important to take them to a relevant and effective landing page. What is on this page will vary depending on the web site. It may be a product page, […]

Ever notice how when you run into the store to buy a certain item, you come out of the store with that item and many more? Sometimes you even forget the item you came for after being distracted and bombarded by effective marketing.
This happens because department and grocery stores use a wide array of […]

There’s nothing I love more than walking into a store and being greeted by a smiling face with a bit of helpful advice, likewise, I’m all for helpful online shopping experiences. So when your brand’s slogan tells me that you’re “The Helpful Place” I expect a minimum amount of helpfulness from your web experience.
After Googling […]

Whether selling products, vacation spots or services it can be very difficult to make your products look appealing to potential customers. Attractive web design and complimentary copy writing will help, but ultimately the image you choose will pique the viewer’s interest, and hopefully, a desire to purchase the product.
When choosing a style of photography […]

The creation of pages on your website can no longer just be a simple explanation of your services. Traditional advertising will still help to market online products, but now that search engines are the dominant force in generating online traffic for eCommerce businesses, getting customers to your site is half the sales battle. What every […]

The worst place for web site abandonment is in your shopping cart. You’ve overcome all the customer objections and gotten products added to their cart only to see the sale get away due to issue within the checkout process. To reduce shopping cart abandonments, here are 8 suggestions:
1. Offer the option to call. If visitors […]

Metrics and analytics are the foundation of the statistical analysis of website data. Once applicable metrics have been established and a reliable and accurate analytic package chosen, one can begin to make inferences from the data every website generates. While most people in the eCommerce trade are aware of popular metrics such as […]

When was the last time you found yourself shopping online while being totally immersed in the experience? Most likely it was because you felt a connection to the store or the product itself, in a way that you usually only feel when shopping offline in the actual brick and mortar store. Touching a […]