WebLinc is proud to announce the launch of DrDavidWilliams.com, the first of several eCommerce sites that we’ve developed for leading health supplements retailer, Healthy Directions. Healthy Directions is in a business where trust and authority are crucial to engaging audiences and ultimately converting them into customers. Complicating matters is the fact that they operate in a [...]

In the 1970s, Pulitzer Prize-winning journalist George F. Will wrote, “the eight miles worth saving in [New York City] are at the corner of Broadway and 12th Street. They are the crammed shelves of the Strand Book Store.” These days, the store boasts closer to 18 miles of books (more than 2.5 million!), and now [...]

Just in time for the holidays, Free People has launched Wee People, clothes for the best-dressed little girls. According to the company, “The collection captures the spirit of the Free People girl in her earliest stages, when fairy tales are real and imagination knows no boundaries. Whimsical girls’ party dresses to release her inner princess, [...]

When Progressive Lighting re-launched its eCommerce store, LightsOnline.com, with WebLinc Direct, remarkable signs of success started showing after just the first month: • Online sales doubled • Conversion rates increased nearly twofold • Site traffic increased dramatically Progressive Lighting chose WebLinc because they needed an eCommerce solution that offered the showcase their products require. What [...]

Earlier this week, Smashing Magazine compiled a list of 15 of the most common mistakes that e-commerce sites make — and ways to avoid them. WebLinc client Free People, and part of the Urban Outfitters family of brands, was featured twice as an example of eCommerce done right. One common mistake is showing only one [...]

Earlier today, WebLinc launched the new eCommerce site for Island Moana, which brings together products from Hawaii’s best designers, artists, brands and collections. The site features a vast array of Hawaiian specialty goods, including foods, island jewelry, bath and body products, flowers and leis and unique Hawaiian wedding gifts. The founders of Island Moana met [...]

PHILADELPHIA, PA, January 28, 2009 – Hartmarx Corp. division Barrie Pace, a multi-channel merchant of high-end classic women’s apparel, has teamed up with WebLinc to re-launch their eCommerce site, barriepace.com. The retail giant’s website has a host of slick new features and functionality resulting in a new site that lives up to the brand’s stellar [...]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility – but what do they all mean? And how do they apply to your business and online presence? [...]

Why spend the best years of your life away in a fluorescent lit miasma of cubicles completing TPS reports when more fruitful opportunities exist? The WebLinc office is a blend of music, jokes, keyboard clacks and phones creating a symphony of productivity. We encourage you to bring your personality to the table, wear what you’re [...]

This is part two in a series of six topics discussing the eCommerce Conversion Funnel. Once qualified visitors have been found, it is important to take them to a relevant and effective landing page. What is on this page will vary depending on the web site. It may be a product page, a category page, [...]