Archive for the ‘Consumer Trends’ Category

December 9th, 2009

28% of Shoppers Say Social Media Sources Influencing Purchases

By Matt Slusser

More and more shoppers are turning to social media sources before they make their holiday purchases in 2009. This step seems like a logical progression with the ever expanding online marketplace using Twitter and Facebook to communicate with their customer base, but the changes from last year to this year are more leaps and bounds [...]

December 9th, 2009

Google Goes Real Time

By Matt Slusser

Google search is going real-time. You knew it was coming as social networking sites began peppering the top search results pages and Bing struck a deal with Twitter and Facebook to go real time, but on those familiar white search pages, there was still a delay. News stories appear nearly immediately, like Michael Jackson’s death [...]

November 11th, 2009

The Rise of Product Videos

By admin

According to an article recently published by Forrester Research, 68% of the top 50 Internet retailers now use video content on their sites, compared with just 18% in 2008. The same article goes on to say that while only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who [...]

May 28th, 2009

The Boy Who Cried Wolf Tee Reviews

By Matt Slusser

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies. Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream [...]

November 13th, 2007

Social Media Optimization and a T-Bone Steak

By Matt Slusser

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc. I’ll link you to the article at the end, but what it basically [...]

October 15th, 2007

The Karma Police Would Like To Have a Word With You

By Matt Slusser

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided. [...]

May 30th, 2007

Microsoft Unveils Their New Surface Platform

By admin

Microsoft unveiled their new multi-touch system today, called Surface. These touch systems are nothing new. The idea of multi-touch screen interaction has been around since the 80′s, and generally belongs to Jeff Han of NYU’s concept lab. Microsoft has taken a step forward here with Surface’s ability to recognize other digital devices, such as your [...]