Archive for the ‘Branding’ Category

November 13th, 2007

Social Media Optimization and a T-Bone Steak

By Matt Slusser

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc.
I’ll link you to the article at the end, but what it basically says […]

October 15th, 2007

The Karma Police Would Like To Have a Word With You

By Matt Slusser

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided.
The […]

May 23rd, 2007

What Color Do You See?

By Steve Byrne

Our design team is having an internal debate here at WebLinc’s Philadelphia offices today. Maybe you can help us out. What color would you say this shape is?

*disclaimer: no prizes awarded. strictly for statistical and entertainment purposes only.

April 10th, 2007

Bringing the Offline Experience Online

By Jody Ferry

When was the last time you found yourself shopping online while being totally immersed in the experience? Most likely it was because you felt a connection to the store or the product itself, in a way that you usually only feel when shopping offline in the actual brick and mortar store. Touching a […]

April 9th, 2007

Ten Philadelphia Companies Whose Web Sites Need Web Standards

By James Van Arsdale

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten:
SEPTA (www.septa.org)
The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that doesn’t conform […]