Archive for the ‘Branding’ Category

January 20th, 2012

On SOPA and PIPA

By Matt Slusser

Looking at Google Trends for SOPA and PIPA, the majority of searches came from Spanish and Portuguese speaking countries (sopa de fideo con pollo sounds delicious) or people searching for the now famous sister of a famous new royal – until this week. This week as Google, Wikipedia, Reddit and other prominent sites protested SOPA [...]

November 5th, 2010

Wee People Debuts on Free People

By admin

Just in time for the holidays, Free People has launched Wee People, clothes for the best-dressed little girls. According to the company, “The collection captures the spirit of the Free People girl in her earliest stages, when fairy tales are real and imagination knows no boundaries. Whimsical girls’ party dresses to release her inner princess, [...]

March 1st, 2010

WebLinc launches Leifsdottir.com

By admin

WebLinc is thrilled to announce the launch of Leifsdottir.com, the newest website from Urban Outfitters, Inc. This is the third site that WebLinc has launched for the fashion brand, along with Free People and Free People Wholesale. Leifsdottir is a young designer collection by Finland native Johanna Uursjarvi. Meaning “daughter of Leif,” Leifsdottir illuminates the [...]

December 9th, 2009

28% of Shoppers Say Social Media Sources Influencing Purchases

By Matt Slusser

More and more shoppers are turning to social media sources before they make their holiday purchases in 2009. This step seems like a logical progression with the ever expanding online marketplace using Twitter and Facebook to communicate with their customer base, but the changes from last year to this year are more leaps and bounds [...]

September 29th, 2009

WebLinc launches Tori Spelling’s new eCommerce site for children’s clothing line Little Maven

By admin

WebLinc is happy to announce the launch of its latest eCommerce site, Little Maven. The children’s clothing line is the vision of Beverly Hills 90210 actress and new mom Tori Spelling. “As a mother of two, I strongly believe that style should not be compromised when it comes to your family. But I realized that [...]

May 28th, 2009

The Boy Who Cried Wolf Tee Reviews

By Matt Slusser

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies. Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream [...]

November 13th, 2007

Social Media Optimization and a T-Bone Steak

By Matt Slusser

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc. I’ll link you to the article at the end, but what it basically [...]

October 15th, 2007

The Karma Police Would Like To Have a Word With You

By Matt Slusser

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided. [...]

May 23rd, 2007

What Color Do You See?

By admin

Our design team is having an internal debate here at WebLinc‘s Philadelphia offices today. Maybe you can help us out. What color would you say this shape is? *disclaimer: no prizes awarded. strictly for statistical and entertainment purposes only.

April 10th, 2007

Bringing the Offline Experience Online

By admin

When was the last time you found yourself shopping online while being totally immersed in the experience? Most likely it was because you felt a connection to the store or the product itself, in a way that you usually only feel when shopping offline in the actual brick and mortar store. Touching a cotton shirt, [...]