WebLinc partner Bazaarvoice recently wrote on their blog about Free People’s strategy of highlighting the site’s top reviewers. By rewarding this group of dedicated customers, Free People gives other reviewers a spotlight to aspire to, and helps shoppers find reviewers whose fashion profile most closely matches their own, creating a new source for trusted upsells.
Says [...]

Earlier this week, Smashing Magazine compiled a list of 15 of the most common mistakes that e-commerce sites make — and ways to avoid them. WebLinc client Free People, and part of the Urban Outfitters family of brands, was featured twice as an example of eCommerce done right.
One common mistake is showing only one product [...]

Earlier today, WebLinc launched the new eCommerce site for Island Moana, which brings together products from Hawaii’s best designers, artists, brands and collections. The site features a vast array of Hawaiian specialty goods, including foods, jewelry, bath and body products, and flowers and leis. The founders of Island Moana met on the islands and got [...]