E-commerce Photography: 5 Simple Tips for Better Product Shots
1. Soft/Even lighting – Photographers use contrast and shadows to create atmosphere, but for product shots, ditch the art for clarity. Dark shadows and bright highlights can influence the appearance of a product which can prove to be deceptive to a customer. To avoid this kind of […]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility - but what do they all mean? And how do they apply to your business and online presence? […]

SEO & PPC Metrics - Website Page Depth
When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric used […]

The following is Part V of E-commerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Part III: Cross Selling & Checkout Optimization
Part IV: E-commerce Segmenting
Modifying & Testing
Once data has been gathered, it will need to be analyzed. Analytic programs capture, store and arrange data, but they are not […]

The following is Part IV of E-commerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Part III: Cross Selling & Checkout Optimization
Analyzing & Segmenting Data
A successful E-commerce website is a dynamic virtual marketplace. It should change over time, evolving to serve its visitors better by using their input to […]

The following is Part III of Ecommerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Optimizing Checkout & Cross Selling
Once the visitor has been acquired, and the landing page leads to the visitor placing an item in a cart, the next step of the conversion funnel is checkout and cross selling. […]