E-commerce Photography: 5 Simple Tips for Better Product Shots 1. Soft/Even lighting – Photographers use contrast and shadows to create atmosphere, but for product shots, ditch the art for clarity. Dark shadows and bright highlights can influence the appearance of a product which can prove to be deceptive to a customer. To avoid this kind [...]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility – but what do they all mean? And how do they apply to your business and online presence? [...]

SEO & PPC Metrics – Website Page Depth When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric [...]

The following is Part V of E-commerce & Web Analytics: Part I: Visitor Targeting & Acquisition Part II: Landing Page Effectiveness Part III: Cross Selling & Checkout Optimization Part IV: E-commerce Segmenting Modifying & Testing Once data has been gathered, it will need to be analyzed. Analytic programs capture, store and arrange data, but they [...]

The following is Part IV of E-commerce & Web Analytics: Part I: Visitor Targeting & Acquisition Part II: Landing Page Effectiveness Part III: Cross Selling & Checkout Optimization Analyzing & Segmenting Data A successful E-commerce website is a dynamic virtual marketplace. It should change over time, evolving to serve its visitors better by using their [...]

The following is Part III of Ecommerce & Web Analytics: Part I: Visitor Targeting & Acquisition Part II: Landing Page Effectiveness Optimizing Checkout & Cross Selling Once the visitor has been acquired, and the landing page leads to the visitor placing an item in a cart, the next step of the conversion funnel is checkout [...]