Let’s talk about Pay Per Click (PPC) for a moment. PPC engines are traditionally broken up into two tiers. The top tier consists of engines with significant market share and penetration. The second tier would contain the rest of the smaller and niche PPC engines. Where the line between the top tier and the second [...]

The creation of pages on your website can no longer just be a simple explanation of your services. Traditional advertising will still help to market online products, but now that search engines are the dominant force in generating online traffic for eCommerce businesses, getting customers to your site is half the sales battle. What every [...]

The worst place for web site abandonment is in your shopping cart. You’ve overcome all the customer objections and gotten products added to their cart only to see the sale get away due to issue within the checkout process. To reduce shopping cart abandonments, here are 8 suggestions: 1. Offer the option to call. If [...]

Matt Cutts of Google had an interesting blog post over the past weekend that specifically talks about reporting paid links to Google. (Hat tip, Jody) Apparently many people out there feel that paid links are just another form of spam that Google should penalize when it come to natural rankings. To this end, Cutts hinted [...]

The world of internet marketing continues to evolve. With so many different types of online marketing campaigns available to today’s marketers, the question isn’t how to market, but which type of campaign returns the highest ROI. Given the depth and breadth of marketing tactics available to today’s marketers, it is imperative to utilize the limited [...]

PPC. The acronym is most commonly associated with Pay Per Click in search marketing, but now there is a new kid in town sporting the same name but with a vastly different reputation. While Pay Per Click has now become a proven marketing commodity, Pay Per Call is a an emerging marketing concept that has [...]

Metrics and analytics are the foundation of the statistical analysis of website data. Once applicable metrics have been established and a reliable and accurate analytic package chosen, one can begin to make inferences from the data every website generates. While most people in the eCommerce trade are aware of popular metrics such as conversion rate, [...]

When was the last time you found yourself shopping online while being totally immersed in the experience? Most likely it was because you felt a connection to the store or the product itself, in a way that you usually only feel when shopping offline in the actual brick and mortar store. Touching a cotton shirt, [...]

We took a look around several Philadelphia area company web sites. To be completely honest, we were very disappointed in the lack of adherence to modern web production techniques. Here’s the top ten: SEPTA (www.septa.org) The mass transit organization serving Bucks, Chester, Delaware, Montgomery, and Philadelphia counties is currently using an old table-based site that [...]

Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor. 1) Targeting & Acquisition 2) Landing Page Effectiveness 3) Optimizing Checkout & Cross Selling 4) Analyzing & Segmenting Visitor/Keyword Data 5) [...]