Archive for 2007

May 30th, 2007

Microsoft Unveils Their New Surface Platform

By Jody Ferry

Microsoft unveiled their new multi-touch system today, called Surface. These touch systems are nothing new. The idea of multi-touch screen interaction has been around since the 80’s, and generally belongs to Jeff Han of NYU’s concept lab.
Microsoft has taken a step forward here with Surface’s ability to recognize other digital devices, such […]

May 29th, 2007

Landing Page Effectiveness: eCommerce Conversion Funnel Part II

By Joe Devlin

This is part two in a series of six topics discussing the eCommerce Conversion Funnel. Once qualified visitors have been found, it is important to take them to a relevant and effective landing page. What is on this page will vary depending on the web site. It may be a product page, […]

May 23rd, 2007

What Color Do You See?

By Steve Byrne

Our design team is having an internal debate here at WebLinc’s Philadelphia offices today. Maybe you can help us out. What color would you say this shape is?

*disclaimer: no prizes awarded. strictly for statistical and entertainment purposes only.

May 23rd, 2007

AOL Disables Email Images

By Joe Devlin

AOL began disabling images in its web based email service today. Previously AOL set images disabled as the default setting for the desktop client, but starting today, images will also be set to disabled in their web based client as well.
This is noteworthy to anyone running email campaigns due to the fact that open […]

May 18th, 2007

Google AdWords Releases Content Ad Report

By Joe Devlin

Google Adwords has answered the prayers of AdWords advertisers by introducing the Placement Performance Report. The Placement Performance Report will collect and display content ad data that until now has been one of the biggest mysteries to SEM professionals.
For years, content ad data (the data which tells you about your ads on 3rd party […]

May 8th, 2007

Google Analytics Launches New & Improved Interface

By Jody Ferry

Google Analytics has just redesigned their reporting interface for greater customization and collaboration. This will make it easier for website owners and businesses to find and share the data we need to make informed decisions. The new version presents data in context and more clearly. Now you can look at a single report to gain […]

May 7th, 2007

10 Tactics for Successful eCommerce Websites

By Joe Devlin

Ever notice how when you run into the store to buy a certain item, you come out of the store with that item and many more? Sometimes you even forget the item you came for after being distracted and bombarded by effective marketing.
This happens because department and grocery stores use a wide array of […]

May 3rd, 2007

Ace Hardware, How is This Helpful?

By Jody Ferry

There’s nothing I love more than walking into a store and being greeted by a smiling face with a bit of helpful advice, likewise, I’m all for helpful online shopping experiences. So when your brand’s slogan tells me that you’re “The Helpful Place” I expect a minimum amount of helpfulness from your web experience.
After Googling […]

May 1st, 2007

Product Photography and Its Importance in eCommerce

By Pete Radocaj

Whether selling products, vacation spots or services it can be very difficult to make your products look appealing to potential customers. Attractive web design and complimentary copy writing will help, but ultimately the image you choose will pique the viewer’s interest, and hopefully, a desire to purchase the product.
When choosing a style of photography […]

April 26th, 2007

Philadelphia Web Design Companies, A Peek Under the Rug

By Jody Ferry

When choosing a web design company for your next redesign or project, there are many factors to consider. One important factor which shouldn’t be overlooked is the web design company’s conformance to W3C recommendations.
We decided to do a follow-up to a 2005 study conducted by our friends over at Happy Cog Philadelphia concerning the HTML […]