Archive for April, 2007
April 6th, 2007
The eCommerce Conversion Funnel, Part One
Our first in a series of six topics discussing the eCommerce Conversion Funnel. When broken down to its core components, successful eCommerce websites will use some variation of the following to convert a visitor. 1) Targeting & Acquisition 2) Landing Page Effectiveness 3) Optimizing Checkout & Cross Selling 4) Analyzing & Segmenting Visitor/Keyword Data 5) [...]
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