Google Ad Manager Beta- A Free Ad Server ...

Google Analytics Offers Free Benchmarking Service
Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”.
Reporting will be limited in the beta version of this service. Benchmark metrics include: […]

Landing Page Load Times Effect Google AdWords Quality Score
News from Google that web page load times of landing pages will now be a component of your AdWords Quality Score. This information can be found be viewing your Quality Score on an Ad Group or individual keyword level.
Landing page: Your landing page is the […]

E-commerce Photography: 5 Simple Tips for Better Product Shots
1. Soft/Even lighting – Photographers use contrast and shadows to create atmosphere, but for product shots, ditch the art for clarity. Dark shadows and bright highlights can influence the appearance of a product which can prove to be deceptive to a customer. To avoid this kind of […]

Not unlike the days of Franklin D. Roosevelt, understanding website accessibility involves sifting through a bowl-full of acronyms and abbreviations. Terms like Section 508, ADA, W3C, WAI, and WCAG all get thrown around in reference to accessibility - but what do they all mean? And how do they apply to your business and online presence? […]

SEO & PPC Metrics - Website Page Depth
When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric used […]

The following is Part V of E-commerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Part III: Cross Selling & Checkout Optimization
Part IV: E-commerce Segmenting
Modifying & Testing
Once data has been gathered, it will need to be analyzed. Analytic programs capture, store and arrange data, but they are not […]

The following is Part IV of E-commerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Part III: Cross Selling & Checkout Optimization
Analyzing & Segmenting Data
A successful E-commerce website is a dynamic virtual marketplace. It should change over time, evolving to serve its visitors better by using their input to […]

The following is Part III of Ecommerce & Web Analytics:
Part I: Visitor Targeting & Acquisition
Part II: Landing Page Effectiveness
Optimizing Checkout & Cross Selling
Once the visitor has been acquired, and the landing page leads to the visitor placing an item in a cart, the next step of the conversion funnel is checkout and cross selling. […]

A study released last week by The E-Tailing Group has found that a surprising amount of online shoppers not only rely on customer reviews, but use them more so than traditional modes of product information such as retailers, sales associates, advertising, etc.
I’ll link you to the article at the end, but what it basically says […]

So Radiohead’s new release “In Rainbows” is apparently going to revolutionize the way music is distributed, the way bands make money, what record companies can really do to save themselves from torrent sites, blah, blah, blah, but a huge issue that has arisen since the release is how fans are reacting to the download provided.
The […]